Creative Leadership
Breaking down barriers
Regular workshops for collective feedback are critically important for building skills in both receiving and providing constructive feedback, sharing ideas and knowledge, and discussions on brand development.
Briefing and planning
I identified and implemented a new task management system for the creative team for traffic management and transparency - now adopted company-wide with 250+ users, and in the process transformed collaboration and ways of working throughout the organisation.
Traffic lights
It's important to be clear with stakeholders on how busy creative teams are, especially during busy periods. Using data we created traffic lights system to portray visually whether each team was busy or not at any given time.
Brand Development and Strategy
Project management
Bec led the rebranding project Avado undertook in 2020, creating a project plan and engaging several teams to build a list of requirements, prioritised by key senior stakeholders. The new brand required extensive design thinking and problem solving for the team, including how the new style would apply to their market-facing channels and products.
Evolving a brand
Brands don't stand still, they're always evolving. When business strategy updates according to the market, my team pivoted the brand accordingly to successfully land with our B2B clients. While the proposition has changed and brand evolved, it's still recognisable and consistent through the marketing user journey.
UI and design improvements
Once the new brand launched, Avado adopted a new pre-built learning platform which worked fine out-of-the-box. However, there were some key areas Lightbox Studio could make improvements on the UI to improve the learner experience and have the platform align more with the brand, including the website.