In 2020, Avado worked with an external branding agency to deliver a total rebrand. Once the initial version was created, I volunteered to project manage delivering this rebrand across the business.
I collaborated with key senior stakeholders and external agencies to create an exhaustive list of requirements, and prioritised them based on business strategy and resource availability. I worked with designers and a web agency to create a brand-new website skin and structure, ensuring AA accessibility throughout. While managing expectations and steering priorities, we created a series of new templates across international markets, and produced clear a brand brandbook.
We built a team of Brand Ambassadors and trained them to look after the brand, and ran train the trainer workshops.
My role: Project management, creative direction, accessibility, brand strategy
