FastFutures is an online 6-week work-readiness programme created during the pandemic for those aged 18-24. It was designed to help young people with little work experience compete in the difficult job market.
Originally, the brand was a mix between character-based graphics and people, with colourful block backgrounds and the logo as a stamped pattern in the background.
The brand needed a refresh in order to make it look exciting for young people, and Marketing needed more sign-ups. We researched trends and marketing data from existing posts, and after discussing style options we landed on a combination of UI elements, outlined icons, gradient backgrounds, dot overlays and outlined people.
The brand update has had a positive impact on marketing engagement, with over 6,000 learners completing the programme to date, and contributing to reducing cost per lead by half.
My role: Creative direction, brand strategy and project management
