During the lockdowns, Avado learners were graduating from Apprenticeships & Professional Qualifications. They would ordinarily attend a big formal event with their friends and family, speeches and have a graduation cap and gown to wear. So, my team got to work tocome up with ways of making their graduations special (even in lockdown) and came up with the idea of an Instagram filter.
Hundreds of learners took photos and videos to share with their networks, and we shared them on our socials and used them to create a video for the graduation event, celebrating the successes of the learners. Below is a cut from 2 graduation videos – it’s been very popular – and to this day Avado uses the filter for remote learners!
Me having a go with the filter for Avado’s FastFutures programme, sponsored by BT, Shell, NHS and many more.
To try the filter: If you’re on a computer, scan this QR code using your smartphone camera. If you’re on a smartphone, simply click the button!
My role: Creative direction, ideation, quality assurance, marketing, branding & strategy
