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User Interface Design - Bec Penn

Creative Director & Brand Consultant

I'd love to hear from you, find me on LinkedIn!

User Interface Design

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The Lane 360 Tottenham Hotspur F.C.

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An exciting project in collaboration with Tottenham Hotspur Football Club to create an online platform to honour their historical stadium as they demolished it to build their brand new one in 2018/19.

We created an interactive experience where the user can fly through scanned 3D spaces inside the stadium, land in 3D photos and explore exclusive content including interviews with past players and 3D scenes from real matches.

Take me there!

My role: 3D modelling, graphic design, photo & video editing, file management, social media marketing, website UI and content creation, sales, pitches & presentations

User Interface Improvements

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With a decision to move learning platforms to a new supplier, and limited options for branding and other customisations, my team got to work! We gradually made User Interface improvements to the look and feel of the platform using custom CSS; making the design cleaner, more on brand, and clearer for learners to move around their course, with accessibility front of mind.

Click through the PDF below for some before and after images.

AvadoLive-AvadoHub-TI-UI-changes-1

My role: Creative direction, brand identity, quality assurance, project management, user interface design – and I presented this to the company during an all-hands