Thought leadership content is important for any brand. It builds trust with potential (and current!) clients, and solidifies the position of the brand to be an authority in their field.
This campaign was about the removal of third-party cookies and how marketing teams will need to pivot for this and build out a first party data strategy to remain competitive. My team created a series of animated videos to explain what third-party cookies are and how marketing teams will need to rethink their strategy going forward.
My role: Creative direction, quality assurance, branding
