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Project Management - Bec Penn

Creative Director & Brand Consultant

I'd love to hear from you, find me on LinkedIn!

Project Management

Showing 5 Result(s)

FastFutures Brand Update

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FastFutures is an online 6-week work-readiness programme created during the pandemic for those aged 18-24. It was designed to help young people with little work experience compete in the difficult job market.

Originally, the brand was a mix between character-based graphics and people, with colourful block backgrounds and the logo as a stamped pattern in the background.

The brand needed a refresh in order to make it look exciting for young people, and Marketing needed more sign-ups. We researched trends and marketing data from existing posts, and after discussing style options we landed on a combination of UI elements, outlined icons, gradient backgrounds, dot overlays and outlined people.

The brand update has had a positive impact on marketing engagement, with over 6,000 learners completing the programme to date, and contributing to reducing cost per lead by half.

Before
After
Before
After
Before
After

My role: Creative direction, brand strategy and project management

The Lane 360 Tottenham Hotspur F.C.

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An exciting project in collaboration with Tottenham Hotspur Football Club to create an online platform to honour their historical stadium as they demolished it to build their brand new one in 2018/19.

We created an interactive experience where the user can fly through scanned 3D spaces inside the stadium, land in 3D photos and explore exclusive content including interviews with past players and 3D scenes from real matches.

Take me there!

My role: 3D modelling, graphic design, photo & video editing, file management, social media marketing, website UI and content creation, sales, pitches & presentations

Onboarding Interactive

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In collaboration with the People Experience team, we created an interactive onboarding experience for new starters at Avado, called Avado Life.

All of the experiences of current employees being onboarded to the company involved lots of emails and PDF attachments, and learning about culture and values after starting their jobs.

We collaborated with several teams across the business (including HR, Graphic Design, Copywriting, Exec and Interactive Development) to create this interactive, filled with information on policies, values, and general life at Avado, to get new starters excited about their upcoming journey with the company – all to be explored at their leisure!

Take me there

My role: Creative direction, project management, prioritisation, accessibility, quality assurance & branding

User Interface Improvements

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With a decision to move learning platforms to a new supplier, and limited options for branding and other customisations, my team got to work! We gradually made User Interface improvements to the look and feel of the platform using custom CSS; making the design cleaner, more on brand, and clearer for learners to move around their course, with accessibility front of mind.

Click through the PDF below for some before and after images.

AvadoLive-AvadoHub-TI-UI-changes-1

My role: Creative direction, brand identity, quality assurance, project management, user interface design – and I presented this to the company during an all-hands

Avado’s Rebranding Project

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In 2020, Avado worked with an external branding agency to deliver a total rebrand. Once the initial version was created, I volunteered to project manage delivering this rebrand across the business.

I collaborated with key senior stakeholders and external agencies to create an exhaustive list of requirements, and prioritised them based on business strategy and resource availability. I worked with designers and a web agency to create a brand-new website skin and structure, ensuring AA accessibility throughout. While managing expectations and steering priorities, we created a series of new templates across international markets, and produced clear a brand brandbook.

We built a team of Brand Ambassadors and trained them to look after the brand, and ran train the trainer workshops.

AVADO old logo

My role: Project management, creative direction, accessibility, brand strategy